THE ORIGIN
I couldn't afford a nutritionist.
I couldn't afford a nutritionist.
So I built one.
This didn't start as a company. It started as a personal necessity.
This didn't start as a company. It started as a personal necessity.
In January 2011, I was 38. Clinically off the scale. Smoking 20 cigarettes a day.
I was eating ~4,000 calories a day. Mostly leftovers, pastries, and quick food. I avoided photos. I avoided holidays. I was disappearing from my own life.
The turning point wasn't a calculated health plan. It was a midnight impulse. After seeing a deeply confronting family portrait, I did something desperate. I entered a 10K. I didn't own trainers. I didn't know what a "macro" was. I just knew there was no way out.
I dressed in head-to-toe black and only ran when it was pitch black outside. That first night, I managed two miles. Short runs became long runs. Over the next few years, everything changed. But as my distances grew, I hit a completely different kind of wall.
I was data-rich, but insight-poor. I had the heart to run 100 miles, but I didn't have the fuel. I stared at heart rate monitors and sleep scores, but none of it told me what to eat. Food-tracking apps were utterly useless for athletic loads.
So I built the system I couldn't afford.
A system that reads your biology and decides what to do automatically. Today, that system is KEXBI.
Food-tracking apps were built for dieters chasing a number, not active people fuelling their training. Train five days a week, and you still get the same flat daily target as someone sitting on a sofa. KEXBI exists to fix that.
I had data on training, sleep, strain, weight and macros. But none of it told me how to build today's meals around today's work. KEXBI connects the two. It turns your upcoming training into real food, with the reasoning open for you to check.
Your target is rebuilt from training, sleep and body data. The workout in front of you sets the tone.
Planned versus actual, day by day. The fuelling follows the work you did.
Your weigh-ins move the target. It updates from your trend instead of leaving you on a textbook estimate.
Enough fuel for training. Enough protein to support adaptation. Enough hydration for the day. Every target is traceable to its source, and checked before it reaches you. Underneath it, the working:
KEXBI starts as a timed fuel planner. The aim is bigger: fuelling that keeps learning as your training, body and goals change.
Cohort 001 is in testing now. Join the list for early access before public launch, and we'll email you the moment your place is ready.
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