I couldn't afford a nutritionist.
So I built one.

In January 2011, I was 38. Clinically off the scale. Smoking 20 cigarettes a day.

I was eating ~4,000 calories a day. Mostly leftovers, pastries, and quick food. I avoided photos. I avoided holidays. I was disappearing from my own life.

The turning point wasn't a calculated health plan. It was a midnight impulse. After seeing a deeply confronting family portrait, I did something desperate. I entered a 10K. I didn't own trainers. I didn't know what a "macro" was. I just knew there was no way out.

I dressed in head-to-toe black and only ran when it was pitch black outside. That first night, I managed two miles. Short runs became long runs. Over the next few years, everything changed. But as my distances grew, I hit a completely different kind of wall.

I was data-rich, but insight-poor. I had the heart to run 100 miles, but I didn't have the fuel. I stared at heart rate monitors and sleep scores, but none of it told me what to eat. Standard calorie counters were utterly useless for athletic loads.

So I built the system I couldn't afford.

A system that reads your biology and decides what to do automatically. Today, that system is KEXBI.